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Waiariki Logo Guidelines

Brand Resource Centre

This section explains our guidelines regarding the use of Waiariki’s logos and other trademarks.

Many of our brand assets are listed below and contain explanations on the correct conditions for the permitted use and provide self-service instructions. Any use of our brand assets in a broadcast, such as in television or film production, must be approved by us in writing prior to use.

Waiariki Logo Guidelines

Correct Usuage

correct logo usage

Incorrect Usuage

The logo can never be distorted, or stretched as shown below. The logo elements should not be separated or its orientation altered.incorrect logo usage

Downloads

By downloading the any Waiariki logo, you agree to all guidelines and terms. The following are high quality files.
NOTE: Right click the links and select 'Save As'

Horizontal Versions (High Res, print quality) Vertical Versions (High Res ,print quality)
Horizontal Versions (Low Res, web/screen quality) Vertical Versions (Low Res, web/screen quality)

Reverse (white logo on colour)

Reverse (white logo on colour)

Key: H-Horizontal, V-Vertical, BW-Black and White, Rev-Reverse

If you have any questions regarding your use of the Waiariki logo, please contact the Marketing Team on 0800 924 274 or email marketing@waiariki.ac.nz

Waiariki Logo Guidelines

Tamatekapua was the captain of the Te Arawa canoe that discovered and named many areas upon their settlement in Maketu.

Tamatekapua had a grandson named Ihenga who, like his grandfather, was also interested in exploring and discovering new areas. After Ihenga’s father’s death, Ihenga was advised by his uncle to go inland and explore and settle the land for his whānau.

So Ihenga, his wife Hinetekakara and their first child set off, making their way first to a river full of eels upon which they feasted. The river was named Kaituna, the chiefly river.

From here Ihenga and his whanau followed the Kaituna until they found a beautiful place with water falls and bush. Ihenga’s dogs, which traveled with them, went ahead, searching for food. When they returned with whitebait in their mouth, Ihenga knew there must be another water source nearby so he trekked to the top of a hill and saw part of a lake he named Rotoiti, or “small lake”.

Ihenga and his whanau settled in the Whakapoungakau Ranges and his wife gave birth to their second child.

Ihenga went on to discover and name Lake Rotorua and the island Mokoia which was the homeland of Hinemoa and Tutanekai. He then explored around this area, naming the majority of places including the mountains, rivers and lakes – names which are still used today.

An ever-curious explorer, Ihenga encountered the unknown and made beautiful discoveries through his own fears, angst and determination. He finally settled in Ngongotaha but journeyed north to Maketu several times in his lifetime.

Ihenga the intrepid and revered explorer is honoured through the naming of Waiariki’s tupuna whare and is represented in a carving outside the marae.