Fundamentals of Marketing

    Course details

    • Code: MGMT.5541
    • Fee: $897*
    • Level: 5
    • Credits: 20
    • EFTS: 0.1667
    • Subject: Business Management
Study optionsFull-time, Part-time
Time in class65 (approximate total hours)
Offered (indicative)Semester 1, Semester 2
LocationRotorua (Mokoia), Taupo, Whakatane

Course Aim

The aim of this course is to provide students with a working knowledge of fundamental marketing concepts relevant to contemporary organisations.

Learning outcomes

On successful completion of this course, the student will be able to:

  1. understand the philosophy of marketing within different organisations;
  2. identify and analyse the environmental factors for making marketing decisions;
  3. identify and evaluate information needed  for marketing decision-making;
  4. understand factors affecting buyer behaviour;
  5. understand and apply the concepts of segmentation, targeting and positioning for marketing decisions;
  6. understand the need to set, monitor and control marketing objectives; and
  7. recommend and justify marketing strategies to meet objectives for a chosen  product and/or service.

*Course cost/fee: Indicative standard fee for New Zealand residents only. Fees for non-New Zealand residents will vary, visit the Programmes and Tuition Fees for International Students information page.

*Course cost/fee last updated 13-Dec-2016

Page last updated: 01 Sep 2017