Marketing Planning & Control

    Course details

    • Code: MGMT.6648
    • Fee: $897*
    • Level: 6
    • Credits: 20
    • EFTS: 0.1667
    • Subject: Business Management
Study optionsFull-time, Part-time
Time in class65 (approximate total hours)
Offered (indicative)Semester 2
LocationRotorua (Mokoia), Taupo, Whakatane
Pre-requisiteMGMT.5541

Course Aim

Students will produce an operational marketing plan for a market, business or product.

Learning outcomes

On successful completion of this course, students will be able to:

  1. complete a situation analysis;
  2. develop marketing objectives, strategies and tactics;
  3. produce a marketing action plan; and
  4. design a monitoring and control system for their marketing plan.

*Course cost/fee: Indicative standard fee for New Zealand residents only. Fees for non-New Zealand residents will vary, visit the Programmes and Tuition Fees for International Students information page.

*Course cost/fee last updated 13-Dec-2016

Page last updated: 01 Sep 2017