Service Sector Marketing

    Course details

    • Code: HOSP.8002
    • Fee: $793*
    • Level: 8
    • Credits: 15
    • EFTS: 0.125
Study optionsFull-time
Time in class60 (approximate total hours)
Offered (indicative)Semester 2
LocationRotorua (Mokoia)

Course Aim

Students will gain applied knowledge and skills in service sector marketing. Specifically, they will explore marketable values, target market characteristics and the value proposition, expanded marketing mix, and marketing communication strategy. Students will gain insight into current and innovative marketing practices and opportunities to develop professional marketing plans and budgets, pitching marketing proposals, and revising marketing plans to target market response trials.

Learning outcomes

On successful completion of this course, the student will be able to:

  1. critically analyse and evaluate the marketable values of a service sector organisation;
  2. analyse current marketing practices of a service sector product or service including innovations, and critique the strategic issues that arise;
  3. create a marketing message, brand and image for the product or service;
  4. evaluate a range of marketing media and its impact on the specific service sector product or service (print, web, human, social media, television, digital);
  5. analyse the target market characteristics of a selected service organisation and define its value proposition;
  6. develop a professional level marketing plan and budget for a specific service industry product or service;
  7. pilot and pitch a marketing proposal to an appropriate target market audience; and
  8. revise a professional marketing plan based on a target market response trial.

*Course cost/fee: Indicative standard fee for New Zealand residents only. Fees for non-New Zealand residents will vary, visit the Programmes and Tuition Fees for International Students information page.

*Course cost/fee last updated 13-Dec-2016

Page last updated: 01 Sep 2017