Sport Sponsorship & Marketing: Taakaro Tautoko, Hokona

    Course details

    • Code: SPRT.5006
    • Fee: $716*
    • Level: 5
    • Credits: 15
    • EFTS: 0.125
    • Subject: Sports
Study optionsFull-time, Part-time
Time in class65 (approximate total hours)
Offered (indicative)Semester 2
LocationRotorua (Mokoia)

Course Aim

Students will be able to articulate and implement sports sponsorship processes with the aim of obtaining sponsorship endorsement, and develop knowledge of marketing and formulate a marketing strategy that uses an inter-related mix-promotional approach.

Learning outcomes

On successful completion of this course, the student will be able to:

  1. research potential sponsorship options for a range of sporting and recreational genres;
  2. formulate a sponsorship proposal to acquire endorsement; identify budget requirements, outcomes for participants, opportunities for sponsor, time line, evaluative and reporting processes;
  3. within a simulated environment, plan and pitch your proposal to a potential sponsor to gain endorsement;
  4. develop a contract in partnership with a potential sponsor;
  5. define promotional marketing and analyse it as it applies to inter-relationships of the promotional mix; and
  6. formulate objectives based on promotional strategies that are appropriate to the marketing mix .

*Course cost/fee: Indicative standard fee for New Zealand residents only. Fees for non-New Zealand residents will vary, visit the Programmes and Tuition Fees for International Students information page.

*Course cost/fee last updated 13-Dec-2016

Page last updated: 01 Sep 2017