Fundamentals of Marketing

    Course details

    • Code: MGMT.5941
    • Fee: $793*
    • Level: 5
    • Credits: 15
    • EFTS: 0.125
    • Subject: Business Management
Study optionsFull-time, Part-time
Time in class65 (approximate total hours)
Offered (indicative)Semester 1, Semester 2
LocationRotorua (Mokoia)

Course Aim

The aim of this course is to provide students with a working knowledge of fundamental marketing concepts relevant to contemporary organisations.

Learning outcomes

On successful completion of this course, students will be able to:

  1. explain the philosophy of marketing within different organisations;
  2. identify and analyse the environmental factors for making marketing decisions;
  3. identify and evaluate information needed for marketing decisions;
  4. describe factors affecting buyer behaviour;
  5. apply the concepts of segmentation, targeting and positioning for marketing decisions;
  6. explain the need to set, monitor and control marketing objectives; and
  7. recommend and justify marketing strategies to meet marketing objectives for a chosen product and/or service.

*Course cost/fee: Indicative standard fee for New Zealand residents only. Fees for non-New Zealand residents will vary, visit the Programmes and Tuition Fees for International Students information page.

*Course cost/fee last updated 13-Dec-2016

Page last updated: 01 Sep 2017