Buyer Behaviour & Communication Strategies

    Course details

    • Code: MGMT.6644
    • Fee: $897*
    • Level: 6
    • Credits: 20
    • EFTS: 0.1667
    • Subject: Business Management
Study optionsFull-time, Part-time
Time in class65 (approximate total hours)
Offered (indicative)Semester 1
LocationRotorua (Mokoia), Taupo, Whakatane
Pre-requisiteMGMT.5541 Fundamentals of Marketing, MGMT.5560 Business Communication

Course Aim

The aim of this course is to provide students with the tools to examine buyer behaviour and develop appropriate marketing communication strategies to reach target markets.

Learning outcomes

On successful completion of this course, the students will be able to:

  1. examine the buyer decision making process, and its implications in relation to marketing strategies for target markets;
  2. select and justify target market(s) and apply a positioning strategy to chosen markets(s); and
  3. develop and evaluate  communication options, and recommend and justify communication strategies to achieve the desired market position.

*Course cost/fee: Indicative standard fee for New Zealand residents only. Fees for non-New Zealand residents will vary, visit the Programmes and Tuition Fees for International Students information page.

*Course cost/fee last updated 13-Dec-2016

Page last updated: 01 Sep 2017