- Code: MGMT.6944
- Fee: $897*
- Level: 6
- Credits: 15
- EFTS: 0.125
- Subject: Business Management
|Time in class||65 (approximate total hours)|
|Offered (indicative)||Semester 2|
The aim of this course is to provide students with the tools to examine buyer behaviour and develop appropriate marketing communication strategies to reach target markets.
On successful completion of this course, the student will be able to:
- examine the buyer decision making process, and its implications in relation to marketing strategies for target markets;
- select and justify target market(s) and apply a positioning strategy to chosen markets(s); and
- develop and evaluate communication options, and recommend and justify communication strategies to achieve the desired market position.
*Course cost/fee: Indicative standard fee for New Zealand residents only. Fees for non-New Zealand residents will vary, visit the Programmes and Tuition Fees for International Students information page.
*Course cost/fee last updated 13-Dec-2016
Page last updated: 01 Sep 2017