Cultural Intelligence in the Hospitality Industry

    Course details

    • Code: HOSP.8001
    • Fee: $793*
    • Level: 8
    • Credits: 15
    • EFTS: 0.125
Study optionsFull-time
Time in class60 (approximate total hours)
Offered (indicative)Semester 1
LocationRotorua (Mokoia)

Course Aim

Students will investigate the theory of cultural intelligence (CQ) and its application to hospitality organisations as a critical aspect of achieving business success in a global environment. Students will discuss the major elements of CQ and their implications, assess CQ practices and the influence of culture on consumer perceptions of service encounters. Students will reflect on demographic changes, examine existing models of CQ and facilitate a CQ learning plan.

Learning outcomes

On successful completion of this course, the student will be able to:

  1. analyse the cognitive, motivational and behavioural elements of cultural intelligence and their implications for the national hospitality industry;
  2. critically evaluate the influence of culture on consumer perceptions of service encounters;
  3. analyse the effectiveness of practices of cultural intelligence in hospitality in New Zealand;
  4. apply knowledge of how demographic changes in the workforce can require additional management, leadership and communication skills;
  5. critically examine existing models that demonstrate how cultural intelligence can develop a successful hospitality organisation; and
  6. facilitate a cultural intelligence learning plan.

*Course cost/fee: Indicative standard fee for New Zealand residents only. Fees for non-New Zealand residents will vary, visit the Programmes and Tuition Fees for International Students information page.

*Course cost/fee last updated 13-Dec-2016

Page last updated: 01 Sep 2017