Marketing Research

    Course details

    • Code: MGMT.6942
    • Fee: $897*
    • Level: 6
    • Credits: 15
    • EFTS: 0.125
    • Subject: Business Management
Study optionsFull-time, Part-time
Time in class65 (approximate total hours)
Offered (indicative)Semester 2, May
LocationRotorua (Mokoia)
Pre-requisiteMGMT.5941 and MGMT.5922

Course Aim

The aim of this course is to provide students with the tools to design and conduct marketing research to develop and assess marketing strategies.

Learning outcomes

On successful completion of this course, the students will be able to:

  1. evaluate legal, ethical, cultural and industry considerations relevant to a marketing research project(s);
  2. prepare a marketing research proposal; and
  3. conduct research, collate, analyse and interpret data, report the results of marketing research, and make recommendations for marketing strategies.

*Course cost/fee: Indicative standard fee for New Zealand residents only. Fees for non-New Zealand residents will vary, visit the Programmes and Tuition Fees for International Students information page.

*Course cost/fee last updated 13-Dec-2016

Page last updated: 01 Sep 2017