Diploma in Marketing

Programme details

Translation Te Pōkairua Mahi Hokohoko
Code WR2910
Level 5
Credits 120
Duration 1 year
Domestic student fee $5,380* (per year)
IntakesSemester 1, Semester 2
Study options Full-time, Part-time
LocationRotorua (Mokoia), Taupo, Whakatane
*Fees are applicable to study in 2017 and are indicative only; fees will vary depending on the courses selected, and/or course-related costs where applicable.
All of our full-time programmes qualify for student loans and allowances through StudyLink. Many part-time programmes also qualify. Apply online at www.studylink.govt.nz or phone 0800 88 99 00. Apply early to help avoid enrolment and payment delays.

Programme aim

This diploma provides an entry-level qualification for those students who are seeking a career or already working in marketing, sales and related industries. This qualification seeks to provide students with the skills, knowledge and competencies to apply marketing functions to business planning/operations and to undertake a range of specialised activities in sales/marketing or public relation related roles.

Career opportunities

Public relations assistant, marketing coordinator

Award information

To achieve the award of the Diploma in Marketing students must pass a total of 120 credits.

Holders of the New Zealand Diploma in Business, granted by Waiariki Institute of Technology prior to 2008, may be eligible to receive the Diploma in Business Studies, provided they enrol in, and complete, two additional version 2 New Zealand Diploma in Business (Level 6) courses.

Knowledge and skills you will gain

Graduates will be able to:
  • comprehend how the marketing concept can be integrated into all business functions;
  • apply marketing skills and knowledge to a range of business activities in their own job, or chosen career;
  • analyse the market environment and prepare a marketing plan for a specific business entity; and
  • undertake further study in marketing/communications at degree level.

Entry criteria

Admission and entry requirements for this qualification are in accordance with the academic regulations.

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Compulsory courses

Course details
MGMT.5530 Organisation and Management
Students will understand the factors that influence management and the organisation and apply a range of factors.
Credits 20 Intakes Semester 1, Semester 2
MGMT.5541 Fundamentals of Marketing
The aim of this course is to provide students with a working knowledge of fundamental marketing concepts relevant to contemporary organisations.
Credits 20 Intakes Semester 1, Semester 2
MGMT.6642 Marketing Research
The aim of this course is to provide students with the tools to design and conduct marketing research to develop and assess marketing strategies.
Credits 20 Intakes Semester 2
MGMT.6644 Buyer Behaviour and Communication Strategies
The aim of this course is to provide students with the tools to examine buyer behaviour and develop appropriate marketing communication strategies to reach target markets.
Credits 20 Intakes Semester 1


*Course cost: Standard fee for New Zealand residents only. Fees for non-New Zealand residents will vary, visit the International Programmes and Tuition Fees information page.

Page last updated: 01 Sep 2017