Tourism Business Strategy

    Course details

    • Code: TOUR.7985
    • Fee: $793*
    • Level: 7
    • Credits: 15
    • EFTS: 0.125
Study optionsFull-time
Time in class65 (approximate total hours)
Offered (indicative)Semester 2
LocationRotorua (Mokoia)

Course Aim

The aim of this course is to provide students with an understanding of tourism strategic planning issues and their effective application in business planning.

Learning outcomes

On successful completion of this course, the student will be able to:

  1. Critique implications of social, technological, environmental, economic and political mega-trends influencing the future development of the tourism industry, both globally and nationally.
  2. Analyse a range of organisations within the tourism sector in terms of sustainable competitive advantage.
  3. Evaluate the implications for leadership in change management planning, including the issue of ethics and social responsibilities.
  4. Critically review regional and national approaches to tourism development strategies.

*Course cost/fee: Indicative standard fee for New Zealand residents only. Fees for non-New Zealand residents will vary, visit the Programmes and Tuition Fees for International Students information page.

*Course cost/fee last updated 13-Dec-2016

Page last updated: 01 Sep 2017